I’ve been extremely busy with client work lately, and we’ve been working extremely hard on Leanpub. However, I have an outline for my Lean Publishing book figured out now, and I’m just going to post it right now in advance of actually, oh, writing the posts!
So, without further ado, the new outline for Lean Publishing…
Introduction: Why Lean Publishing?
A Book is a Startup
- Screw Romance, You are Creating a Product
- The Casino Hotel
- Authors and Founders
- Stealth Mode
Lean Startups and Customer Development
- This is the Easiest Time in History to Start a Startup
- Customer Development and the OODA Loop
- The Lean Startup: Customer Development + Agile Methodology
- Open Source Software: Release Early, Release Often and Listen to your Customers
Lessons Learned from Lean Startups
- Publish Early (Fail Fast)
- Publish Often and Listen to Your Readers
- Build a Community of Readers
Lessons Learned from Blogs
- Blogs are Free Beta Books
- Successful Blogs Build Communities
- Successful Bloggers do Customer Development
- Underpants Gnomes and Blog Authors
- The Most Successful Bloggers Monetize their Communities
Lean Publishing in Five Steps
- Start a Blog
- Produce and Sell an In-Progress E-Book
- Finish the E-Book Using Lean Startup Principles
- Market the Completed E-Book
- Transition to Other Channels
Publishing 2.0
- Publishers add Most Value at the End of a Book
- Develop Your BATNA Before Negotiating with Publishers
About the Author
About Leanpub
Acknowledgments
Look interesting? Subscribe and stay tuned…
One Trackback/Pingback
[...] This is the first of the more detailed posts mentioned in my book outline for Lean Publishing. These posts are the rough drafts for those chapters; the editing will be done in the manuscript [...]
Post a Comment