Steve Blank made a great post today called Turning on your Reality Distortion Field, explaining how he recommends doing a 30 second, < 100 word elevator pitch.
I’ve so far been pretty terrible at improvising these, so I decided to actually write one down this time. Here it is, all 99 words of it…
Imagine a [...]
Since I’m Canadian, I have a genetic predisposition to not talking about success — even very modest success. So, I haven’t really gone into details about the financial success of Flexible Rails, since that would be unseemly.
Now, however, it’s in the best interest of my company (Ruboss) to do so, since it makes my [...]
Note: This is based on my emailed reply to a prospective Leanpub author. I shouldn’t write emails on the train, since they tend to expand to fill the remainder of my train commute home — and I probably make the prospective customer fall asleep after the second paragraph!
I was asked today whether we had [...]
Historically for software startups or authors, it has taken about a year, often spent in isolation or “stealth mode” and funded by outside investors (angels or VCs, publishers), to develop and release the first version.
As Steve Blank and Eric Ries point out, the challenge is that quite often you’ll build or write something that nobody [...]
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I worked in 3 startups in Silicon Valley before founding my own startup Ruboss, and pivoting it into Leanpub. I’ve also written two books, Flexible Rails (self-published and then published with a traditional publisher) and Hello! Flex 4 (with a traditional publisher). So, I have experience with both, and what I’m going to [...]
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(Note: This is the first of the more detailed posts mentioned in my book outline for Lean Publishing. This is the first post under the “A Book is a Startup” chapter. These posts are the rough drafts for those chapters; the editing will be done in the manuscript stage on Leanpub, not the [...]
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Tuesday, February 9, 2010
I’ve been extremely busy with client work lately, and we’ve been working extremely hard on Leanpub. However, I have an outline for my Lean Publishing book figured out now, and I’m just going to post it right now in advance of actually, oh, writing the posts!
So, without further ado, the new outline for Lean [...]
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I’ve just copied my two previous posts onto my blog from their original location on my http://leanpublishing.net blog: One of my new years resolutions is to blog more, and I’ve realized that I should start by centralizing all my blogging in one blog. Since I’m not editing these posts at all, I’ve also set [...]
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Sunday, November 22, 2009
The parallels between writing a book and doing a startup are numerous. I’m going to start by going over 3 of these parallels, and then introduce why the Lean Startup approach should apply to the process of writing a book. Specific technical details about how this can be done will be discussed in the next [...]
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Thursday, October 15, 2009
I’ve been thinking a lot about publishing lately.
I started thinking (and writing) about publishing based on my experiences self-publishing Flexible Rails before it became a Manning book. Also, I just finished writing Hello! Flex 4 for Manning: it’s in Fourth Pages now, which means that the typesetter needs to apply the last 16 edits we [...]
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